Everything You Need to Know About the Salesforce Marketing Cloud Certification

If you are using Salesforce Marketing Cloud you might want to go above and beyond and get a marketing cloud certification.  But let’s face it, navigating the world of certifications can be a maze.  Because of that, naturally, you must have a lot of questions.  Have no fear.  All of your questions about the Salesforce Marketing Cloud certification will be answered right here.

What is the Salesforce Marketing Cloud Certification?

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First off, you are probably wondering the most important question of all: what exactly is a Salesforce Marketing Cloud certification?  A certification in general is a concrete way of proving your knowledge about a particular subject or set of subjects.  

A marketing cloud certification is no different in that regard.  You are simply proving that you have what it takes and are knowledgeable when it comes to Salesforce.  

Naturally, the knowledge you have may vary depending on what type of marketing cloud certification you acquire.  However, the underlying concept is the same.  

Whether you are a developer, an administrator, or a specialist of some sorts, getting your Marketing Cloud certification is your way of standing out from the crowd.  It is your way of shining a spotlight on your skillset, knowledge, and expertise on the Salesforce Marketing Cloud.

Why Should You Become Marketing Cloud Certified?

Through an overall view, passing the exams needed for a Salesforce Marketing Cloud certification takes a lot of effort, time, and dedication.  It is a commitment you take on after all but what makes it so worth it?  

Holding a Salesforce Marketing Cloud certificate is your door opener to future opportunities.  This is because it builds your repertoire and credibility.  

Both of these aspects make for a glowing resume for any future job endeavors.  

It is also worth mentioning that having a or multiple certifications builds on your expertise in the Salesforce Marketing Cloud.  This makes you an unbeatable competitor that stands out in a lineup of other applicants in any employer’s eyes.  

After all, when an employer is hiring someone, they want to know that you will not just do your job but you will do it well.  The certifications are proof and confirmation of that.

Asides from being a major employment perk, it is first and foremost for you.  Being certified gives you the confidence boost that you have what it takes.  

It also gives you the added confidence that you aren’t missing anything.  This is because it will push you to cover the major and most important parts about the Salesforce Marketing Cloud.  

After all, if you are going to put in the money to use a platform such as Salesforce, you will want to know how to use it well.  This will give you the most out of your investment.  

Getting a certification is in itself a training for yourself to get to know Salesforce better.

Which Salesforce Marketing Cloud Certifications Exist and How Long Do They Take?

Now that we have covered the basics as to what the Salesforce Marketing Cloud certification is, what types of certifications exist?  

As it turns out, there are four. They are as follows:

  • Marketing Cloud Administrator
  • Marketing Cloud Consultant
  • Marketing Cloud Developer
  • Marketing Cloud Email Specialist certification

With that said, what are each of these certifications and what distinguishes them from one another?


Salesforce Marketing Cloud Administrator Certification

If you are looking to assume an administrative type of role then this certification is the one for you.  This marketing cloud certification exam is for those who have a solid background in the features, configuration, maintenance, and performance of operations with the Salesforce Marketing Cloud.  

Before taking the exam, it is best that you set aside at least six months for gaining experience.  After that, exam preparation ranges between 10 and 20 hours.  

This administrative marketing cloud certification is the least comprehensive.  This is because out of all the other certifications, it takes the least prep time.

Salesforce Marketing Cloud Consultant Certification

This marketing cloud certification is for those who have at least 12 months of experience with modules like Email Studio, Automation Studio, Contact Builder and Journey Builder.  This means that you should have knowledge of setting up, using, and dealing with (automated) email campaigns.  

You can expect to dedicate at least 40-50 hours in preparation for the exam to get this Salesforce Marketing Cloud certification after completing a year of experience.

Salesforce Marketing Cloud Developer Certification

As the name of the certification suggests, this Salesforce Marketing Cloud certification is specifically for developers.  You should have between 1-2 years of experience with the Salesforce Marketing Cloud platform.  

This particular certification is linked to the qualifications needed for the Salesforce Marketing Cloud Consultant and Administrator certifications.  You should be able to carry out both administrative operations as well as configuration of the Salesforce Cloud Email tools.  

As for the exam preparation, one can expect to dedicate between 40-80 hours.

Salesforce Marketing Cloud Email Specialist Certification

The Marketing Cloud Email Specialist certification revolves mainly around a well-rounded knowledge in email marketing on the Salesforce Marketing Cloud.  

You should expect to dedicate 6-12 months to gaining experience.  

Experience areas include: email design, management of data and subscriber records, and email configurations.  Salesforce advises setting aside 15-25 hours at minimum in preparation for this particular exam.

Which Marketing Cloud Certification Should I Pass First?

It is understandable that all of the available Salesforce Marketing Cloud certifications can come off as a mouthful.  

And it can seem tricky to figure out which one you will want to start out with.  After all, all the certifications offer value.  

However, naturally, as with all aspects in life, you must begin somewhere. 

The Salesforce Marketing Cloud Email Specialist certification makes for a good start as it leaves you with a good starting foundation.  

It also provides you a solid foothold for other certifications like the Salesforce Marketing Cloud Administrator certification which should come in second.  

Thirdly, you should advance to the Salesforce Marketing Cloud Consultant certification.  

Lastly, finish off with the Salesforce Marketing Cloud Developer certification.  

It is important to note that you should have acquired 6-12 months of hands-on experience with the Salesforce platform before trying any of these certifications.  This is to make sure you have the best chance of success in passing the certification exams.

How Do I Schedule a Salesforce Certification Exam and How Much Will It Cost?

Your registering for the Salesforce Marketing Cloud Certification exams is made simple.  

The first step is to create a test-taker profile on Webassessor. This serves as the portal to all Salesforce exam certifications.  

Once you have created a profile, look for a “register for an exam” tab.  There, you will find two scheduling options depending on what is most convenient for you.  

You can take the exam from the comfort of your own home through Salesforce’s online proctoring feature.  You can also take it at a testing site.  It is a 60 question multiple choice question exam that can take up to 90 minutes. You need to answer 65% of the exam correctly to pass the exam.

Each certification costs $200 USD.  If you want to retake an exam, you can expect to pay a lowered price of $100 for the retake.  

Next, sit back, take a deep breath, and relax.  Your Salesforce Marketing Cloud Certification is just a few finger taps away.

How Do I Learn For The Salesforce Marketing Cloud and Where Can I Find Practice Questions?

Marketing Cloud Email Specialist Exam Guide Lesson 2

Lucky for you, Examley has your back when it comes to preparing you.  

Examley will provide you with everything you need to know for the Salesforce certifications. 

The best part is that it is all at an affordable rate.  Currently, Examley offers a study guide for the Marketing Cloud Email Specialist exam for a discounted rate of only $39!  The Marketing Cloud Administrator certification exam study guide is coming soon so stay tuned!  

Now, you may be thinking it all sounds great but perhaps you are left with one last question: why Examley? 

Upon purchasing a study guide with Examley, you will have access to The Examley Academy.  This feature is designed to be user-friendly.  It is an online portal.  Because of this, it makes it easy for you to access your exam prep no matter where you are.  

Through the Academy, you can  expect to have real practice questions from past exams.  This will give you a good idea of what to expect for your own upcoming exam.  

The study guide is broken down into organized parts with detail and covers all of the topics you will need.  

At the same time, it is easy for you to understand. Examley is a money saver.  This is because it provides you with the means to save yourself from an extra $100 retesting fee.  

Examley also promises a full refund to anyone signed up that doesn’t pass their Salesforce certification exam the first time. 

However, judging by our glowing testimonials, you will not only pass but with flying colors as well.  

With that said, there is only one thing left for you to do!  Enroll for your Examley Salesforce Marketing Cloud Email Specialist guide today!